Kentucky Unbridled Spirit and design is a legally registered trademark that was created to communicate a core strategic message to the world about Kentucky that is unique, that describes what we are, but also points to where we are going. This is the “essence” that describes how we are different than any other place, and why we are special.
What does Unbridled Spirit mean?
The brand is described like this:
Kentucky is a place where spirits are free to soar, and big dreams can be fulfilled. We relish competition and cherish our champions for their willingness to push beyond conventional boundaries to reach new heights of success.
The Kentucky Department of Travel is proud to work in partnership with private and public sector organizations in the tourism industry. In order to ensure consistency to our many advertising and marketing products, the Kentucky Department of Travel is providing this Graphics Standards Manual, which explains how to properly use the "Kentucky Unbridled Spirit" brand *. Through the consistent use of this brand identity, we can market Kentucky as a world-class destination for travel and tourism.
Kentucky Unbridled Spirit is the official brand of the Commonwealth of Kentucky and its use is administered through the Kentucky Department of Travel.
To ensure the success of the Kentucky branding and to guarantee the quality and consistency of Kentucky’s brand identity, each user of The Brand must comply with the design guidelines provided here.
The Commonwealth of Kentucky received state and federal trademark protection for its Brand. Accordingly, any unauthorized use of the Brand is prohibited. The Kentucky Department of Travel will take all necessary steps to protect this intellectual property from unauthorized use.
* The Brand , as used throughout this guide, refers to the "Kentucky Unbridled Spirit" brand.