Elements of Brand Identity

The brand identity is comprised of three basic elements. These include the Kentucky Unbridled Spirit Brand, typefaces, and color palette. The Brand itself is comprised of three elements. These include the stylized horse head symbol, the “Kentucky” Brandtype that was specially created for this use, and the slogan “Unbridled Spirit.” The Brand is intended to be used in this configuration at all times and may not be disassembled.

Brand Color Palettes

Two color palettes have been developed for the Kentucky Unbridled Spirit brand identity. The Primary Color Palette will be used for the reproduction of the Brand in print materials using one to four colors. The Secondary Color Palette provides options for accent colors to be used in conjunction with the Primary Color Palette when creating publications, advertising, signage, Web sites, promotional items, etc.

The colors selected for use have corresponding numbers which relate to the Pantone Matching System® (PMS). Each PMS color specified is used for both coated and uncoated paper stocks. The colors reproduced here are approximations. Refer to actual Pantone chips or “swatches” for accurate color matching.

In four-color process printing, the exact Pantone colors are approximated with a formula using Cyan, Magenta, Yellow and Black (CMYK) inks. Each color has been carefully selected so the exact PMS ink and the CMYK conversions are as closely matched as possible. For electronic media applications, the colors are reproduced using a mix of Red, Green and Blue (RGB) light.